Interview with Sugar Storm Clothing

1) On your website, you discuss how your style evolved from conforming with society's "rules" to expressing your personality and emotions. What clothing do you like to wear that portrays your character?
Growing up I was a stereotypical 'emo' so there's a special place in my heart for that style, but it also depends on my mood and vibe for that day. I love to be able to pick something out that represents how I'm feeling, whether that's bright and bold, or dark and gothic. I like to be casual and comfortable. I'm a big music fan so I wear a lot of band t-shirts, and of course I wear a lot of Sugar Storm - there's something really special about wearing something you've created, or that you know very few people also own.

2) Feminism is a recurring theme in your work. What does it mean to you to be a feminist? And why do you think it's important to promote feminism in our current society?
I think it's really important to be part of the social and political movement that fights for the rights of ALL women. At the heart of it, it's about supporting marginalised groups, calling out sexism and prejudice, and making space for everyone to make their own choices regardless of their gender. It's important for me to promote that because it should be part of our everyday life and we should celebrate people standing up for equality and empowering each other to challenge the social structures that are built to hold us back.

3) Where do you take inspiration from? And have you got any style or fashion icons that influence your designs?
I take a lot of inspiration from the alternative fashion scenes that i've been a part of, I love the anti-fashion rebellion of the punk scene, and the DIY culture. For my designs and illustrations I often take inspiration from traditional tattoos and gothic or horror imagery, mixed with a light-hearted cartoon twist. I'm inspired by anyone who is doing their own thing and making clothes and customising.



4) You talk about Sugar Storm being sustainable and environmentally friendly. What steps do you take to do so? Would you ever consider making an environmental statement through your clothing?
I am committed to making Sugar Storm as environmentally as possible, by not using any single-use plastic packaging, reducing waste by making use of old T-shirts, and making sure I work with companies who are committed to doing the same. I think you can make a big environmental statement by not buying into trends and fast fashion, and it's definitely something that will continue to be at the core of Sugar Storm.

5) You share your work with the community through creative workshops and events- youth groups in particular. What messages do you try and spread to the younger generation and how do you hope your work influences them?
The biggest thing I want to share through my workshops is that everyone can be creative and find joy in making things- whether its art, music, fashion, cooking, writing, engineering... there is something for everyone and it's so empowering when you find a way to express that creativity. I'm a big believer in DIY and giving things a go using whatever materials you've got, and making art and creativity as accessible as possible.

6) We look forward to seeing your work at Village Green as part of the Grrrl Zine Fair. What will you bring to Village Green and do you have any activities planned?
I'm hosting a customisation workshop between 11.30am and 5.00pm, we'll have all the tools and instructions to revamp some of your old clothes (bring them with you!) or you can search our rail for some second hand goodies to work your magic on.